Complete Digital Marketing Mastery Bootcamp: Learn It All, From Social Media to SEO & Beyond
in Digital MarketingAbout this course
Unlock the full potential of digital marketing in our Complete Digital Marketing Mastery Bootcamp!
This comprehensive, live, and free bootcamp will guide you through the essential skills needed to thrive in the digital marketing world. Whether you're a beginner or looking to refresh your knowledge, this course covers everything you need to get started.
You’ll dive into:
- Social Media Marketing & Management: Learn how to effectively manage and grow your presence on platforms like Facebook, Instagram, LinkedIn, and more.
- SEO Optimization: Master the basics of search engine optimization to drive organic traffic and improve your website’s visibility.
- Web Design with WordPress: Explore how to build and manage websites with WordPress, even if you have no prior coding experience.
- Email Marketing: Discover the power of email campaigns and how to craft messages that convert.
- Chatbot Integration: Learn how to create and integrate chatbots using Flowise, and seamlessly connect them with your social media platforms to enhance customer interaction.
By the end of this bootcamp, you'll have a solid grasp of digital marketing fundamentals and be ready to take the next step into more advanced learning. Perfect for aspiring marketers, entrepreneurs, or anyone looking to enhance their digital skillset. Plus, get access to exclusive offers on our in-depth courses for those ready to dive even deeper!
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Overview of the digital marketing landscape
Understanding the buyer's journey & customer personas
Crafting a digital marketing strategy
Tools and platforms for digital marketing success
Platforms overview: Facebook, Instagram, LinkedIn, Twitter, and TikTok
Maximising whatsapp marketing with Thunder and wasup tool
Building a content calendar & managing posts effectively
Organic vs. paid social media strategies
Social media analytics and performance tracking
What is SEO and why it matters
Keyword research fundamentals
On-page SEO: Titles, meta descriptions, alt tags, and more
Off-page SEO: Backlink building strategies
Tracking SEO performance with Google Analytics and Search Console
Introduction to WordPress and its benefits
Setting up a WordPress site: Themes, plugins, and customization
Creating a user-friendly website: Design best practices and UX basics
Optimizing your site for SEO and mobile responsiveness
Why email marketing is still important
Building your email list the right way
Crafting engaging email campaigns: Subject lines, CTAs, and design
Segmenting your audience for targeted marketing
Analyzing campaign performance: Open rates, click-throughs, and more
Introduction to chatbots and their marketing potential
Building chatbots using Flowise: No coding required
Integrating chatbots with social media platforms like Facebook Messenger
Using chatbots to automate customer service and lead generation
Analyzing chatbot performance and refining responses
Overview of key metrics across platforms (social, SEO, email)
Understanding conversion tracking and attribution
Introduction to Google Analytics and social media insights
How to use data to optimize your marketing strategy
Review of key concepts and tools covered
How to apply what you’ve learned to real-world scenarios
Introduction to advanced courses for deeper learning
Q&A and personalized recommendations for further growth
